It’s an old cliché, “Don’t be afraid to try new things,” one that we see quite often. There’s a subtle underlying quality of the new that’s fearful for a lot of us. Why? Because it’s change and most people don’t like it. Some are even blind to it. They like exactly how things are, “If it ain’t broke, don’t fix it.” But this is an attitude that will keep them behind the competition.

New Channels of Communication

To avoid being left behind, the best thing to do is get a content strategy in place so you can test new media outlets. This requires converting your content to fit the desired media, such as video for YouTube and Instagram. The content has to fit the media or else it will ruin the user’s experience and turn them away.

You may also need to build a narrative for your company that talks about your mission and vision. This captures more attention and holds on to it much longer. Stories take time to develop and implement, but they are more effective than the typical ads everyone has seen and are bored with.

Tools for Targeted Marketing

There are so many new channels available to communicate with your audience that it can make your head spin. But, they are also great for targeted marketing. They have lots of information on their users, so you can design your messaging according to what they like.

Because it’s new for you, it will take some time and strategy to get going. You’ll want to analyze the data coming in to see if there is any traction, then make a more long-term decision. Testing what works and what doesn’t isn’t a waste of time. It’s good marketing.

We’d like to hear from you if you have any questions about creating a content strategy for your business.