In the world of search engine optimization (SEO), the ultimate goal is to land at the top of the results page. This is no easy feat. The number of back-end features that can boost results for websites seems endless, but even a great website depends upon a strong content strategy, so hire a writer.
Why is it important to be on the first page?
Without a solid SEO plan in place, the chances of a potential customer finding your website is very slim, especially if it’s not on page 1 of the search results. And, even if you do reach the first page, click through rates (CTR) for most keywords fall exponentially after the top five positions, first page. Your position on page 1 matters because 66% of CTR were given to the top 5 positions. After the 5th position on page 1, the CTR falls to 1% or less for the remaining positions.
You can ascend the organic search results ladder, past your competition and all the noise floating around on the internet, but it’s not easy to get there.
Getting to Page 1
What does it take to get to page 1? It’s not luck, that’s for sure. Google and other search engines use sophisticated web crawlers that search the internet looking for the most relevant sites for every possible word or combination of words and phrases. They have billions of dollars invested in getting the best, most relevant results for their users.
To get to page 1 you need to make sure that all of the technical features for SEO are working behind the scenes to ensure that your website appears higher in the rankings. Website developers can get these in motion except for one—high quality content. It’s the key to appearing on page 1, and it takes time to get there.
The Content Strategy
For the best results, you should build a content strategy for SEO. This includes how it will be funded and implemented. And remember, the return on investment (ROI) for this plan will be slow to appear and difficult to define, but it’s the only way it will work.
Your content strategy will focus on frequent updates to the website. This isn’t relegated to a blog. Many of your pages should be updated to reflect current events and changes regarding your business.
For the blog or news portion of the website, the topics will follow a set of keywords related to your industry (found through Google Ad Words). It’s not easy to write an article with 500 to 1,000 words about these topics every week. Plus, these frequent posts need to be relevant, helpful, and grammatically correct, so poor writing will not do. It’s best to work with a writer to develop topics and consistently adjust your keywords to see what works and what doesn’t.
Trust the Process
It does work and content drives SEO success. You have to trust the process, especially because it doesn’t happen overnight, or within a month, or quarter. It will happen as long as you’re consistent.
This strategy is better than pay-per-click advertising, because once you stop paying, your potential customers won’t be able to find you. A good content strategy does more than increase visibility, it keeps you relevant. Gaining those top of page rankings on Google does equate to more organic traffic for your website and the possibility of more sales.
We are open to any questions you may have. Please feel free to contact us if you have any questions or would like to build a content strategy.