Prepare Your B2B Content Strategy before a Recession Hits
Marketing, especially for B2B, is one of the first areas to get pulled back during a recession. It makes sense because fewer people are buying, so why spend money on prospects that aren’t interested. This cash flow issue creates a problem for those potential customers who can’t find you. By Michael Premo, Content Specialist During a recession, the amount of “noise” in your product/service category tends to drop. This means that you have the ability to stand above your competition by adding more content to your site. It also projects an image of corporate stability. Focus on organic search Content strategy based on keyword phrases Be an authority Implementation I am making an assumption about your website’s search engine optimization (SEO). Without it being [...]