Try These Tips to Get Your B2B Content Strategy Up and Running
Content strategy implementation is critical for B2B growth, because more buyers are online and searching for relevant content.
Know When You Need to Hire a Professional Writing Coach
As a professional writing coach, I want to get you organized and motivated, so you can achieve your goals. That’s all it takes. Some motivation, implicit and explicit, and organization.
Why does it seem so simple? Because those are the two things that I’ve found to be the most inhibitory for any doctoral candidate or individual writing about their expertise.
Book-length works and doctoral theses are long and often cumbersome projects that take years to complete. This […]
How Personalized Content Fits Your Audience
Personalized marketing content works on several levels. It’s the primary driver in organic search that attracts more potential customers at a lower cost than pay-per-click. This content helps further define your brand and brand identity. It also drives brand loyalty because people want to associate and be associated with brands that match their personality.
Does It Work?
Personalization has become increasingly popular to consumers. A recent report on it showed that 77% of consumers chose brands because […]
Dissertation Advice: Planning Your Chapter 4
As an APA editor and writing coach, I have worked with many doctoral candidates (Ph. D., Ed. D., and DBA) on their chapter four. Regardless if it’s quantitative or qualitative, this chapter presented a lot of concerns for them, primarily with analyzing the data and how it needs to be presented on the page. This is a quick look at some of these problems and how those hurdles can be overcome.
Quantitative Analysis – Results
For anyone […]
Professional Writing Services: A Plethora of Projects
In May of this year, I reached a milestone—five years in business. Throughout those years, I’ve had the opportunity to work with some great people on a wide range of projects. Not every writer can say that, so I consider myself fortunate.
List of Projects
As a writer and consultant, I have also worked with individuals on a variety of projects. These range from long format works, such as book-length publications, to short descriptions and blurbs that […]
Highly Effective B2B Blog Posts Always Have Something in Common
Writing a blog can be as simple as churning out industry tidbits a couple times a week, or taking a month-long look at major events. Either one needs the basic elements for Google to consider it high enough quality for top ranking on SERP. This article gives a primer on what quality writing looks like.
Building a Content Strategy for Organic Search
The goal of organic search is to have potential customers find your business by typing a couple key words. But, we all know that it’s not easy to be found, unless you have a good SEO plan that always includes a content strategy—geared toward long-term results.
What Is Organic Search?
Any traffic to your website through search engine results that are not paid.
Organic traffic is the primary goal of inbound marketing, which relies on […]
SEO: 7 Ways to Build Trust with Google
If you’re a small business owner, you need to know that Google has to trust your site before they position it on a results page. Without that trust, you may fall behind in organic search results.
For Google, the basics of organic search begin with E-A-T (Expertise, Authority, and Trustworthiness). Each of these can be understood in relatively easy terms, but the complexity of implementation is often difficult and convoluted. And small businesses are often […]
Inbound Marketing Requires A Content Strategy
Focusing on inbound marketing campaigns drives authentic customer engagement to gain more sales through brand awareness. Because consumers are expecting it more, businesses need to deliver quality content in order to capture more attention in this highly competitive global marketplace.
Content Strategy: Getting to the Top of a Search Results Page
It’s possible to land at the top of a search engine results page, but it depends upon a solid digital content strategy for SEO. You have to engage with the public or else stay far behind your competition. Just remember, all of this takes time and consistency.