8 Easy Tips for Better Link Building

Hyperlinks in your blog can have an effect on search engine optimization. This article explains how and when to use hyperlinks in your content.

SEO: Why Google Ranks Long Form Content Higher and How to Write It

For organic search results, long format posts are better than short. Here's why you should write a longer post and how to do it.

SEO: Your Website Should Have a Purpose and E-A-T

You don’t need to know every detail about how Google ranks its search results. But there are some important concepts you should.

With over 150 pages of evaluation criteria, Google’s Search Quality Information Guide is not the easiest manual to read. Inside it are the guidelines for Google’s page quality evaluators to follow (I love this kind of transparency). If you don’t have the time or patience to read it, then this article should give […]

List of Writing Services: Not All Business Writing Is the Same

Looking to hire a professional writer for your business? Here is a short list of projects and what type of writer to look for.

Authentic Writing Matters

More consumers are looking for more authentic interactions and genuine connections with the products and services in their lives than ever before. It’s a major shift from over a decade ago, when conventional marketing techniques made us feel like we were in on something everybody wanted. Now, corporate messaging needs to be more personal and bigger than what they’re selling.

What’s with all the changes?

Our connection with the online world has become an integral part of […]

Writing Tip: Your Homepage Should Be Compelling

Consumers do their research before going into a store or calling for a plumber. They browse the internet for the perfect fit. This is called the omnichannel, where consumers use multiple sources of information to inform their buying decisions. They’re called omnishoppers. Are you ready for them? Because your homepage is your store front. More importantly, it’s your first impression.

Your Homepage

It takes 7 seconds to form a first impression when meeting someone […]

5 Steps to Writing a Services Page That Converts Leads into Customers

Here are five steps to writing a services page that will convert potential clients into customers.

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