Marketing, especially for B2B, is one of the first areas to get pulled back during a recession. It makes sense because fewer people are buying, so why spend money on prospects that aren’t interested. This cash flow issue creates a problem for those potential customers who can’t find you. By Michael Premo, Content Specialist During a recession, the amount of “noise” in your product/service category tends to drop. This means that you have the ability to stand above your competition by adding more content to your site. It also projects an image of corporate stability. Focus on organic search Content strategy based on keyword phrases Be an authority Implementation I am making an assumption about your website’s search engine optimization (SEO). Without it being [...]
Hiring a professional or freelance writer is easier and more cost effective than you think. By Michael Premo, Content Specialist Throughout the Tampa Bay region, many small businesses have known for years that they need frequent updates to their website and social media or else Google won’t be able to find them. The problem is that small business owners don’t have the time to post something a couple of times a week or write a weekly blog. Writing takes time and energy, so, if you’re a small business owner, you’ll need someone to do it for you. Employee As Copywriter What I often find is the task of writing within a small business has been delegated to an employee. This is a Band-Aid solution [...]
The difference between B2B and B2C content begins with the sales cycle. Knowing how to engage with customers during it will increase leads and loyalty. By Michael Premo, Content Strategist The style of writing for any blog or other marketing material should be conversational—easy to read yet informative—otherwise you’ll have people scrolling by. So, what’s the difference between B2B and B2C Content? It’s what you say and when you say it (subject matter and timing). Other opinions would add that B2B content is less frivolous, focusing on need-based messaging. This is true yet fails to recognize the buyer as a consumer. Don't they build emotional connections with the brands they choose? Yes, they do. With B2C content the focus is on creating excitement for [...]
Content strategy implementation is critical for B2B growth, because more buyers are online and searching for relevant content.
Personalized marketing content works on several levels. It’s the primary driver in organic search that attracts more potential customers at a lower cost than pay-per-click. This content helps further define your brand and brand identity. It also drives brand loyalty because people want to associate and be associated with brands that match their personality. Does It Work? Personalization has become increasingly popular to consumers. A recent report on it showed that 77% of consumers chose brands because of a personalized service or experience. And 73% of businesses using personalization have seen increased customer engagement. This type of marketing improves email open rates by 26% and click-through rates by 97%. As for new customers, personalized content increases lead generation by 60%. Yes, it does work [...]
Writing a blog can be as simple as churning out industry tidbits a couple times a week, or taking a month-long look at major events. Either one needs the basic elements for Google to consider it high enough quality for top ranking on SERP. This article gives a primer on what quality writing looks like.
The goal of organic search is to have potential customers find your business by typing a couple key words. But, we all know that it’s not easy to be found, unless you have a good SEO plan that always includes a content strategy—geared toward long-term results. What Is Organic Search? Any traffic to your website through search engine results that are not paid. Organic traffic is the primary goal of inbound marketing, which relies on planning, implementation and coordination. There are no tricks to increasing your company’s Google quality search rating. And, Google is very clear about their criteria for quality pages. So, a comprehensive content strategy will elevate your company’s position on a results page. A content strategy for better organic search results [...]
Focusing on inbound marketing campaigns drives authentic customer engagement to gain more sales through brand awareness. Because consumers are expecting it more, businesses need to deliver quality content in order to capture more attention in this highly competitive global marketplace.
It’s possible to land at the top of a search engine results page, but it depends upon the quality of content. Businesses should look for experienced, professional writers, who can build strategies and execute with consistency. Be wary of discount writing services and freelance platforms, because you will get what you paid for.
People use voice search functions in a different way than text-based searches. That's why businesses need to have content strategies with answers to all those questions.