Hiring a professional or freelance writer is easier and more cost effective than you think. By Michael Premo, Content Specialist Throughout the Tampa Bay region, many small businesses have known for years that they need frequent updates to their website and social media or else Google won’t be able to find them. The problem is that small business owners don’t have the time to post something a couple of times a week or write a weekly blog. Writing takes time and energy, so, if you’re a small business owner, you’ll need someone to do it for you. Employee As Copywriter What I often find is the task of writing within a small business has been delegated to an employee. This is a Band-Aid solution [...]
Your dissertation is the longest and most in depth work you’ll ever perform in your academic career and that can be a bit overwhelming. By Michael Premo, Writing Coach Writing a dissertation is a lot like writing a book. Both are long, self-directed projects that require years to complete. As a writing coach, I’ve helped hundreds of doctoral candidates get started on a path toward completion. The difference with this checklist that I’m about to share is real-world experience. The writing centers can’t help you save time and energy. They may even do more harm than good, so be careful when reading other blogs or visiting your school’s writing lab. Be a little skeptical, especially when given ambiguous information. Working-Full Time and Trying to Write [...]
Charitable organizations need our help, now more than ever. by Michael Premo, Writer Recently, I sponsored a hole for the Saginaw West Lion’s Club golf tournament. Now, in its twentieth year, the tournament is a major fundraiser and get-together for this small club. Even though I moved away from Saginaw in 1992, I still try to support my hometown in any way possible. Today, the Lion’s Club supports their community through a range of services for the blind and vision impaired. They have also expanded their reach through supporting other health and well-being services, such as diabetes and childhood cancer. Unfortunately, charitable giving and volunteering are declining. The amount of small donations and donors have begun to drop. Charitable giving is changing—evolving into a [...]
As a professional writing coach, I want to get you organized and motivated, so you can achieve your goals. That’s all it takes. Some motivation, implicit and explicit, and organization. Why does it seem so simple? Because those are the two things that I’ve found to be the most inhibitory for any doctoral candidate or individual writing about their expertise. Book-length works and doctoral theses are long and often cumbersome projects that take years to complete. This is enough to dishearten even the most ardent of people who want to contribute to their field of expertise in a significant way. So, You’re Stuck. Now What? You have a goal in mind. Your expectations are aligned. Why is it so difficult to write it all [...]
Personalized marketing content works on several levels. It’s the primary driver in organic search that attracts more potential customers at a lower cost than pay-per-click. This content helps further define your brand and brand identity. It also drives brand loyalty because people want to associate and be associated with brands that match their personality. Does It Work? Personalization has become increasingly popular to consumers. A recent report on it showed that 77% of consumers chose brands because of a personalized service or experience. And 73% of businesses using personalization have seen increased customer engagement. This type of marketing improves email open rates by 26% and click-through rates by 97%. As for new customers, personalized content increases lead generation by 60%. Yes, it does work [...]
In May of this year, I reached a milestone—three years in business. Throughout those years, I’ve had the opportunity to work with some great people on a wide range of projects. Not every writer can say that, so I consider myself fortunate. List of Projects As a writer and consultant, I have also worked with individuals on a variety of projects. These range from long format works, such as book-length publications, to short descriptions and blurbs that entice readers to learn more. For those of you who like to scan things quickly, I’ve divided the list into two categories: Businesses and Individuals. Businesses Content Strategies Blog Posts Sales Presentations Content Management Articles Sales Slicks Websites Case Studies Social Media Campaigns Video Scripts Newsletters Media [...]
It’s possible to land at the top of a search engine results page, but it depends upon the quality of content. Businesses should look for experienced, professional writers, who can build strategies and execute with consistency. Be wary of discount writing services and freelance platforms, because you will get what you paid for.
It’s possible to land at the top of a search engine results page, but it depends upon a solid digital content strategy for SEO. You have to engage with the public or else stay far behind your competition. Just remember, all of this takes time and consistency.
For organic search results, long format posts are better than short. Here's why you should write a longer post and how to do it.
Writing takes more than talent and creativity. Professional writers put a lot of hard work and years of study into their craft. There can become a valuable asset to your marketing team.