SEO

5 Quick Tips for Small Businesses Hiring a Copywriter

by Michael Premo

Hiring a professional writer is easier and more cost-effective for a small business than you may think. We are also more versatile than you may think.

A professional business writer learns every aspect of your business. We understand your audience and how to connect with them in meaningful ways. We are more than just a copywriter. We are a resource and extension of your business that can create more opportunities for you.

Challenges for […]

How to Create Your B2B Content Strategy

by Michael Premo

Marketing, especially for B2B, is one of the first areas to get pulled back during a recession or an economic downturn. It makes sense because fewer people are buying, so why spend money on prospects that aren’t interested. This cash flow issue creates a problem for those potential customers who can’t find you. It’s time to build a B2B content strategy that boosts your chances to connect with the people who need you.

During […]

How Your B2B Digital Content Shows Value

by Michael Premo

Quality B2B digital content will show your potential clients the value you bring to the table. They expect it to be online, or they will move on to your competition. So, keep reading if you’re wondering what is meant by quality.

Typically, the buyer’s journey encounters three stages of engagement: awareness, consideration, and decision. Your digital content should cover all three:

  • Awareness – Your experience and industry knowledge makes you an expert. Show it […]

Follow These Content Strategies for B2B Brands

By Michael Premo

The difference between B2B and B2C content begins with the sales cycle. Knowing how to engage with customers during it will increase leads and loyalty.

The style of writing for any blog or other marketing material should be conversational—easy to read yet informative—otherwise you’ll have people scrolling by. So, what’s the difference between B2B and B2C Content? It’s what you say and when you say it (subject matter and timing).

Other opinions would add […]

Try These Tips to Get Your B2B Content Strategy Up and Running

Content strategy implementation is critical for B2B growth, because more buyers are online and searching for relevant content.

Professional Writing Services: A Plethora of Projects

In May of this year, I reached a milestone—three years in business. Throughout those years, I’ve had the opportunity to work with some great people on a wide range of projects. Not every writer can say that, so I consider myself fortunate.

List of Projects

As a writer and consultant, I have also worked with individuals on a variety of projects. These range from long format works, such as book-length publications, to short descriptions and blurbs that […]

Highly Effective B2B Blog Posts Always Have Something in Common

Writing a blog can be as simple as churning out industry tidbits a couple times a week, or taking a month-long look at major events. Either one needs the basic elements for Google to consider it high enough quality for top ranking on SERP. This article gives a primer on what quality writing looks like.

Building a Content Strategy for Organic Search

The goal of organic search is to have potential customers find your business by typing a couple key words. But, we all know that it’s not easy to be found, unless you have a good SEO plan that always includes a content strategy—geared toward long-term results.

What Is Organic Search?

Any traffic to your website through search engine results that are not paid.

Organic traffic is the primary goal of inbound marketing, which relies on […]

SEO: 7 Ways to Build Trust with Google

If you’re a small business owner, you need to know that Google has to trust your site before they position it on a results page. Without that trust, you may fall behind in organic search results.

For Google, the basics of organic search begin with E-A-T (Expertise, Authority, and Trustworthiness). Each of these can be understood in relatively easy terms, but the complexity of implementation is often difficult and convoluted. And small businesses are often […]

By |2019-01-02T16:02:28+00:00January 2nd, 2019|Content Strategy, SEO, Website Copy|0 Comments

Content Strategy: Getting to the Top of a Search Results Page

It’s possible to land at the top of a search engine results page, but it depends upon a solid digital content strategy for SEO. You have to engage with the public or else stay far behind your competition. Just remember, all of this takes time and consistency.

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