by Michael Premo
Hiring a professional writer is easier and more cost-effective for a small business than you may think. We are also more versatile than you may think.
A professional business writer learns every aspect of your business. We understand your audience and how to connect with them in meaningful ways. We are more than just a copywriter. We are a resource and extension of your business that can create more opportunities for you.
Marketing, especially for B2B, is one of the first areas to get pulled back during a recession or an economic downturn. It makes sense because fewer people are buying, so why spend money on prospects that aren’t interested. This cash flow issue creates a problem for those potential customers who can’t find you. It’s time to build a B2B content strategy that boosts your chances to connect with the people who need you.
During […]
If you’re a small business owner, you need to know that Google has to trust your site before they position it on a results page. Without that trust, you may fall behind in organic search results.
For Google, the basics of organic search begin with E-A-T (Expertise, Authority, and Trustworthiness). Each of these can be understood in relatively easy terms, but the complexity of implementation is often difficult and convoluted. And small businesses are often […]
Looking to hire a professional writer for your business? Here is a short list of projects and what type of writer to look for.
More consumers are looking for more authentic interactions and genuine connections with the products and services in their lives than ever before. It’s a major shift from over a decade ago, when conventional marketing techniques made us feel like we were in on something everybody wanted. Now, corporate messaging needs to be more personal and bigger than what they’re selling.
Our connection with the online world has become an integral part of […]
Consumers do their research before going into a store or calling for a plumber. They browse the internet for the perfect fit. This is called the omnichannel, where consumers use multiple sources of information to inform their buying decisions. They’re called omnishoppers. Are you ready for them? Because your homepage is your store front. More importantly, it’s your first impression.
It takes 7 seconds to form a first impression when meeting someone […]
Here are five steps to writing a services page that will convert potential clients into customers.
The “About Us” page on your website is critical to building credibility and providing the foundation of how your brand started. This page can be a difficult, often daunting task for anyone that doesn’t like to write. If that’s the case, then here are some tips for writing or updating this important page.
