by Michael Premo
Hiring a professional writer is easier and more cost-effective for a small business than you may think. We are also more versatile than you may think.
A professional business writer learns every aspect of your business. We understand your audience and how to connect with them in meaningful ways. We are more than just a copywriter. We are a resource and extension of your business that can create more opportunities for you.
Quality B2B digital content will show your potential clients the value you bring to the table. They expect it to be online, or they will move on to your competition. So, keep reading if you’re wondering what is meant by quality.
Typically, the buyer’s journey encounters three stages of engagement: awareness, consideration, and decision. Your digital content should cover all three:
The difference between B2B and B2C content begins with the sales cycle. Knowing how to engage with customers during it will increase leads and loyalty.
The style of writing for any blog or other marketing material should be conversational—easy to read yet informative—otherwise you’ll have people scrolling by. So, what’s the difference between B2B and B2C Content? It’s what you say and when you say it (subject matter and timing).
Other opinions would add […]
Charitable organizations need our help, now more than ever.
Recently, I sponsored a hole for the Saginaw West Lion’s Club golf tournament. Now, in its twentieth year, the tournament is a major fundraiser and get-together for this small club. Even though I moved away from Saginaw in 1992, I still try to support my hometown in any way possible.
Today, the
Content strategy implementation is critical for B2B growth, because more buyers are online and searching for relevant content.
Personalized marketing content works on several levels. It’s the primary driver in organic search that attracts more potential customers at a lower cost than pay-per-click. This content helps further define your brand and brand identity. It also drives brand loyalty because people want to associate and be associated with brands that match their personality.
Personalization has become increasingly popular to consumers. A recent report on it showed that 77% of consumers chose brands because […]
In May of this year, I reached a milestone—five years in business. Throughout those years, I’ve had the opportunity to work with some great people on a wide range of projects. Not every writer can say that, so I consider myself fortunate.
As a writer and consultant, I have also worked with individuals on a variety of projects. These range from long format works, such as book-length publications, to short descriptions and blurbs that […]
The goal of organic search is to have potential customers find your business by typing a couple key words. But, we all know that it’s not easy to be found, unless you have a good SEO plan that always includes a content strategy—geared toward long-term results.
Any traffic to your website through search engine results that are not paid.
Organic traffic is the primary goal of inbound marketing, which relies on […]
Focusing on inbound marketing campaigns drives authentic customer engagement to gain more sales through brand awareness. Because consumers are expecting it more, businesses need to deliver quality content in order to capture more attention in this highly competitive global marketplace.
For organic search results, long format posts are better than short. Here's why you should write a longer post and how to do it.
