Writing Tip: Your Homepage Should Be Compelling
Consumers do their research before going into a store or calling for a plumber. They browse the internet for the perfect fit. This is called the omnichannel, where consumers use multiple sources of information to inform their buying decisions. They’re called omnishoppers. Are you ready for them? Because your homepage is your store front. More importantly, it’s your first impression.
It takes 7 seconds to form a first impression when meeting someone […]