by Michael Premo
Hiring a professional writer is easier and more cost-effective for a small business than you may think. We are also more versatile than you may think.
A professional business writer learns every aspect of your business. We understand your audience and how to connect with them in meaningful ways. We are more than just a copywriter. We are a resource and extension of your business that can create more opportunities for you.
Marketing, especially for B2B, is one of the first areas to get pulled back during a recession or an economic downturn. It makes sense because fewer people are buying, so why spend money on prospects that aren’t interested. This cash flow issue creates a problem for those potential customers who can’t find you. It’s time to build a B2B content strategy that boosts your chances to connect with the people who need you.
During […]
Quality B2B digital content will show your potential clients the value you bring to the table. They expect it to be online, or they will move on to your competition. So, keep reading if you’re wondering what is meant by quality.
Typically, the buyer’s journey encounters three stages of engagement: awareness, consideration, and decision. Your digital content should cover all three:
The difference between B2B and B2C content begins with the sales cycle. Knowing how to engage with customers during it will increase leads and loyalty.
The style of writing for any blog or other marketing material should be conversational—easy to read yet informative—otherwise you’ll have people scrolling by. So, what’s the difference between B2B and B2C Content? It’s what you say and when you say it (subject matter and timing).
Other opinions would add […]
Content strategy implementation is critical for B2B growth, because more buyers are online and searching for relevant content.
Personalized marketing content works on several levels. It’s the primary driver in organic search that attracts more potential customers at a lower cost than pay-per-click. This content helps further define your brand and brand identity. It also drives brand loyalty because people want to associate and be associated with brands that match their personality.
Personalization has become increasingly popular to consumers. A recent report on it showed that 77% of consumers chose brands because […]
Writing a blog can be as simple as churning out industry tidbits a couple times a week, or taking a month-long look at major events. Either one needs the basic elements for Google to consider it high enough quality for top ranking on SERP. This article gives a primer on what quality writing looks like.
The goal of organic search is to have potential customers find your business by typing a couple key words. But, we all know that it’s not easy to be found, unless you have a good SEO plan that always includes a content strategy—geared toward long-term results.
Any traffic to your website through search engine results that are not paid.
Organic traffic is the primary goal of inbound marketing, which relies on […]
If you’re a small business owner, you need to know that Google has to trust your site before they position it on a results page. Without that trust, you may fall behind in organic search results.
For Google, the basics of organic search begin with E-A-T (Expertise, Authority, and Trustworthiness). Each of these can be understood in relatively easy terms, but the complexity of implementation is often difficult and convoluted. And small businesses are often […]
Focusing on inbound marketing campaigns drives authentic customer engagement to gain more sales through brand awareness. Because consumers are expecting it more, businesses need to deliver quality content in order to capture more attention in this highly competitive global marketplace.
