How Your B2B Digital Content Shows Value

by Michael Premo

Quality B2B digital content will show your potential clients the value you bring to the table. They expect it to be online, or they will move on to your competition. So, keep reading if you’re wondering what is meant by quality.

Typically, the buyer’s journey encounters three stages of engagement: awareness, consideration, and decision. Your digital content should cover all three:

  • Awareness – Your experience and industry knowledge makes you an expert. Show it […]
By |2021-01-12T16:44:42+00:00August 28th, 2019|Business Content, Content Strategy, Inbound Marketing, SEO|0 Comments
Read More

Follow These Content Strategies for B2B Brands

By Michael Premo

The difference between B2B and B2C content begins with the sales cycle. Knowing how to engage with customers during it will increase leads and loyalty.

The style of writing for any blog or other marketing material should be conversational—easy to read yet informative—otherwise you’ll have people scrolling by. So, what’s the difference between B2B and B2C Content? It’s what you say and when you say it (subject matter and timing).

Other opinions would add […]

By |2021-01-12T16:49:31+00:00July 31st, 2019|Business Content, Business Writing Tips, Content Strategy, Inbound Marketing, SEO|0 Comments
Read More

Try These Tips to Get Your B2B Content Strategy Up and Running

Content strategy implementation is critical for B2B growth, because more buyers are online and searching for relevant content.

By |2021-01-12T17:02:35+00:00June 26th, 2019|Business Content, Business Writing Tips, Content Strategy, Inbound Marketing, SEO, Writing Coach|0 Comments
Read More

SEO: Why Google Ranks Long Form Content Higher and How to Write It

For organic search results, long format posts are better than short. Here's why you should write a longer post and how to do it.

By |2018-09-07T15:03:10+00:00September 7th, 2018|Business Content, Business Writing Tips, Content Strategy, Professional Writer|1 Comment
Read More

List of Writing Services: Not All Business Writing Is the Same

Looking to hire a professional writer for your business? Here is a short list of projects and what type of writer to look for.

By |2018-08-22T19:47:02+00:00August 15th, 2018|Business Content, Content Strategy, Ghostwriting, Professional Writer, Uncategorized, Website Copy|3 Comments
Read More
This website uses cookies and third party services. Ok
Go to Top