SEO: Why Google Ranks Long Form Content Higher and How to Write It
For organic search results, long format posts are better than short. Here's why you should write a longer post and how to do it.
Writing Tip: Your Homepage Should Be Compelling
Consumers do their research before going into a store or calling for a plumber. They browse the internet for the perfect fit. This is called the omnichannel, where consumers use multiple sources of information to inform their buying decisions. They’re called omnishoppers. Are you ready for them? Because your homepage is your store front. More importantly, it’s your first impression.
Your Homepage
It takes 7 seconds to form a first impression when meeting someone […]
5 Steps to Writing a Services Page That Converts Leads into Customers
Here are five steps to writing a services page that will convert potential clients into customers.
Writing Advice for Your “About Us” Page
The “About Us” page on your website is critical to building credibility and providing the foundation of how your brand started. This page can be a difficult, often daunting task for anyone that doesn’t like to write. If that’s the case, then here are some tips for writing or updating this important page.
- Your visitor’s first impressions of your About Us page is a complete introduction to the company. Begin with writing down who you […]