by Michael Premo
Hiring a professional writer is easier and more cost-effective for a small business than you may think. We are also more versatile than you may think.
A professional business writer learns every aspect of your business. We understand your audience and how to connect with them in meaningful ways. We are more than just a copywriter. We are a resource and extension of your business that can create more opportunities for you.
Marketing, especially for B2B, is one of the first areas to get pulled back during a recession or an economic downturn. It makes sense because fewer people are buying, so why spend money on prospects that aren’t interested. This cash flow issue creates a problem for those potential customers who can’t find you. It’s time to build a B2B content strategy that boosts your chances to connect with the people who need you.
During […]
More consumers are looking for more authentic interactions and genuine connections with the products and services in their lives than ever before. It’s a major shift from over a decade ago, when conventional marketing techniques made us feel like we were in on something everybody wanted. Now, corporate messaging needs to be more personal and bigger than what they’re selling.
Our connection with the online world has become an integral part of […]
