personalization

Personalized marketing content works on several levels. It’s the primary driver in organic search that attracts more potential customers at a lower cost than pay-per-click. This content helps further define your brand and brand identity. It also drives brand loyalty because people want to associate and be associated with brands that match their personality.

Does It Work?

Personalization has become increasingly popular to consumers. A recent report on it showed that 77% of consumers chose brands because […]