Marketing, especially for B2B, is one of the first areas to get pulled back during a recession or an economic downturn. It makes sense because fewer people are buying, so why spend money on prospects that aren’t interested. This cash flow issue creates a problem for those potential customers who can’t find you. It’s time to build a B2B content strategy that boosts your chances to connect with the people who need you.
During […]
The difference between B2B and B2C content begins with the sales cycle. Knowing how to engage with customers during it will increase leads and loyalty.
The style of writing for any blog or other marketing material should be conversational—easy to read yet informative—otherwise you’ll have people scrolling by. So, what’s the difference between B2B and B2C Content? It’s what you say and when you say it (subject matter and timing).
Other opinions would add […]
Content strategy implementation is critical for B2B growth, because more buyers are online and searching for relevant content.
In May of this year, I reached a milestone—five years in business. Throughout those years, I’ve had the opportunity to work with some great people on a wide range of projects. Not every writer can say that, so I consider myself fortunate.
As a writer and consultant, I have also worked with individuals on a variety of projects. These range from long format works, such as book-length publications, to short descriptions and blurbs that […]
The goal of organic search is to have potential customers find your business by typing a couple key words. But, we all know that it’s not easy to be found, unless you have a good SEO plan that always includes a content strategy—geared toward long-term results.
Any traffic to your website through search engine results that are not paid.
Organic traffic is the primary goal of inbound marketing, which relies on […]
If you’re a small business owner, you need to know that Google has to trust your site before they position it on a results page. Without that trust, you may fall behind in organic search results.
For Google, the basics of organic search begin with E-A-T (Expertise, Authority, and Trustworthiness). Each of these can be understood in relatively easy terms, but the complexity of implementation is often difficult and convoluted. And small businesses are often […]
Focusing on inbound marketing campaigns drives authentic customer engagement to gain more sales through brand awareness. Because consumers are expecting it more, businesses need to deliver quality content in order to capture more attention in this highly competitive global marketplace.
It’s possible to land at the top of a search engine results page, but it depends upon a solid digital content strategy for SEO. You have to engage with the public or else stay far behind your competition. Just remember, all of this takes time and consistency.
People use voice search functions in a different way than text-based searches. That's why businesses need to have content strategies with answers to all those questions.
For organic search results, long format posts are better than short. Here's why you should write a longer post and how to do it.
