Writing a blog can be as simple as churning out industry tidbits a couple times a week, or taking a month-long look at major events. Either one needs the basic elements for Google to consider it high enough quality for top ranking on SERP. This article gives a primer on what quality writing looks like.
For organic search results, long format posts are better than short. Here's why you should write a longer post and how to do it.
You don’t need to know every detail about how Google ranks its search results. But there are some important concepts you should.
With over 150 pages of evaluation criteria, Google’s Search Quality Information Guide is not the easiest manual to read. Inside it are the guidelines for Google’s page quality evaluators to follow (I love this kind of transparency). If you don’t have the time or patience to read it, then this article should give […]
More consumers are looking for more authentic interactions and genuine connections with the products and services in their lives than ever before. It’s a major shift from over a decade ago, when conventional marketing techniques made us feel like we were in on something everybody wanted. Now, corporate messaging needs to be more personal and bigger than what they’re selling.
What’s with all the changes?
Our connection with the online world has become an integral part of […]
Consumers do their research before going into a store or calling for a plumber. They browse the internet for the perfect fit. This is called the omnichannel, where consumers use multiple sources of information to inform their buying decisions. They’re called omnishoppers. Are you ready for them? Because your homepage is your store front. More importantly, it’s your first impression.
It takes 7 seconds to form a first impression when meeting someone […]
The “About Us” page on your website is critical to building credibility and providing the foundation of how your brand started. This page can be a difficult, often daunting task for anyone that doesn’t like to write. If that’s the case, then here are some tips for writing or updating this important page.
- Your visitor’s first impressions of your About Us page is a complete introduction to the company. Begin with writing down who you […]