SEO: 7 Ways to Build Trust with Google

If you’re a small business owner, you need to know that Google has to trust your site before they position it on a results page. Without that trust, you may fall behind in organic search results.

For Google, the basics of organic search begin with E-A-T (Expertise, Authority, and Trustworthiness). Each of these can be understood in relatively easy terms, but the complexity of implementation is often difficult and convoluted. And small businesses are often […]

By |2019-01-02T16:02:28+00:00January 2nd, 2019|Content Strategy, SEO, Website Copy|0 Comments

SEO: Why Google Ranks Long Form Content Higher and How to Write It

For organic search results, long format posts are better than short. Here's why you should write a longer post and how to do it.

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