How Your B2B Digital Content Shows Value

by Michael Premo

Quality B2B digital content will show your potential clients the value you bring to the table. They expect it to be online, or they will move on to your competition. So, keep reading if you’re wondering what is meant by quality.

Typically, the buyer’s journey encounters three stages of engagement: awareness, consideration, and decision. Your digital content should cover all three:

  • Awareness – Your experience and industry knowledge makes you an expert. Show it […]
By |2021-01-12T16:44:42+00:00August 28th, 2019|Business Content, Content Strategy, Inbound Marketing, SEO|0 Comments
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Try These Tips to Get Your B2B Content Strategy Up and Running

Content strategy implementation is critical for B2B growth, because more buyers are online and searching for relevant content.

By |2021-01-12T17:02:35+00:00June 26th, 2019|Business Content, Business Writing Tips, Content Strategy, Inbound Marketing, SEO, Writing Coach|0 Comments
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SEO: Your Website Should Have a Purpose and E-A-T

You don’t need to know every detail about how Google ranks its search results. But there are some important concepts you should.

With over 150 pages of evaluation criteria, Google’s Search Quality Information Guide is not the easiest manual to read. Inside it are the guidelines for Google’s page quality evaluators to follow (I love this kind of transparency). If you don’t have the time or patience to read it, then this article should give […]

By |2018-08-21T19:37:37+00:00August 21st, 2018|Business Content, Business Writing Tips, Content Strategy, Professional Writer|2 Comments
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Writing Tip: Your Homepage Should Be Compelling

Consumers do their research before going into a store or calling for a plumber. They browse the internet for the perfect fit. This is called the omnichannel, where consumers use multiple sources of information to inform their buying decisions. They’re called omnishoppers. Are you ready for them? Because your homepage is your store front. More importantly, it’s your first impression.

Your Homepage

It takes 7 seconds to form a first impression when meeting someone […]

By |2018-07-03T13:06:12+00:00July 3rd, 2018|Business Content, Business Writing Tips, Website Copy|0 Comments
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5 Steps to Writing a Services Page That Converts Leads into Customers

Here are five steps to writing a services page that will convert potential clients into customers.

By |2018-06-27T20:25:59+00:00June 26th, 2018|Business Content, Business Writing Tips, Website Copy|1 Comment
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Writing Advice for Your “About Us” Page

The “About Us” page on your website is critical to building credibility and providing the foundation of how your brand started. This page can be a difficult, often daunting task for anyone that doesn’t like to write. If that’s the case, then here are some tips for writing or updating this important page.

  1. Your visitor’s first impressions of your About Us page is a complete introduction to the company. Begin with writing down who you […]
By |2020-12-19T16:53:16+00:00June 21st, 2018|Business Content, Business Writing Tips, Website Copy|0 Comments
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